General Support

• Frequently Asked Questions

• General Questions

  • Who can join the developer program?

    The MochiAds developer program is open to all creators of Flash gaming content so long as they meet the requirements in our Developer Program Policies. All gaming content must be clean and family friendly. Games that do not meet the guidelines will not be able to participate.

  • Who can join the publisher program?

    The publisher program is for the owners of websites and applications. The MochiAds network will not accept publishers with mature or adult content on their sites. Our goal is to provide advertisers with games and publishers that are clean and family friendly. Sites containing content which does not meet that guidelines will not be able to participate in the publisher program and may have their accounts deactivated.

  • How do I become an advertiser?

    If you are interested in learning about advertising opportunities on MochiAds, please contact us.

  • Does MochiAds own the games?

    MochiAds does not own the games, but has permission to distribute them from the original creators and content owners. The games feed is from developers using our services to place ads in their game and have opted in to the MochiAds distribution program.

• Payments and Earnings

  • How much can I make?

    Your earnings depend on how much traffic your game or site gets and the gaming audience that are enjoying them. The great thing about MochiAds is that you'll be earning revenue each time your game is played. The best way to find out how much you'll earn is to sign up and start showing ads in your game! There's no cost, no obligations, and getting started is quick and easy. If you don't like it for any reason, you can disable ads at any time even if your game is already the most popular thing on the Internet.

  • What is the MochiAds revenue share?

    MochiAds provides a 50% revenue share to game developers and 10% to all publishers in our network. Users who are both developers and publishers will receive 60% overall. Our goal is to provide developers with as much or more than they could earn with alternative means of monetizing their games. The way we see it is the more we give the more we get. =)

  • What payment methods are available?

    Payments can be made via check, PayPal and Moneybookers. We recommend using PayPal because it's the quickest and most convenient way for our developers and publishers to get paid.

  • When will I get paid?

    Payments will be sent out 30 days after the end of the month in which your earnings reach $100. You will also be able to activate a payment hold if you prefer your earnings to be withheld until a later time when you request the payment. For instance: If you open an account in May and earn $25, and then you earn $109 in June (for a total of $134) you will get a check for $134 around August 1st.

  • Will I still earn money from my games if someone takes it from my site?

    Absolutely! That's the beauty of MochiAds. It doesn't matter who takes your game or what page it ends up on, MochiAds will always keep track of it and serve the appropriate ads. In fact, we encourage game developers to spread their games across multiple sites to maximize the earning potential of their games.

  • How do you calculate how much I get paid?

    Ads are sold on a cost per thousand impressions (CPM), cost-per-click (CPC) or cost-per-acquisition (CPA) basis. We don't disclose exactly what kind of ad is shown for your game, but for the most part we are serving CPM ads which pay out some amount per thousand impressions. On your dashboard, we display the average effective CPM (eCPM) that you're currently earning for each game, which can fluctuate throughout the day based on your traffic and our ad inventory.

  • What is eCPM and why is it fluctuating?

    The effective cost per 1000 impressions, or eCPM, allows you to understand how much money you have made in the past per thousand views and the variety of ads that have shown in your game. Our money comes from advertisers in different forms. Sometimes they buy per view, per click or per action of the ad in your game. The various ads that show will be a mix of these types at different prices. Effective CPM doesn't represent your earnings - rather, it's calculated by dividing your earnings by number of page impressions, then multiplying by 1000. If you made $1.00 over 1,000 impressions then your eCPM would be $1.00. If you made $1.00 over 2,000 impressions your eCPM would be $0.50.

    Your eCPM will fluctuate throughout the day based on your traffic and our ad inventory. The CPM for a specific ad is basically a fixed price, and depending on which ads are shown and what the advertiser is paying, this value will fluctuate. Your eCPM goes up if you get more impressions of higher value CPM ads, and for that to happen you need more impressions from primarily English speaking countries (especially the United States).

  • Is it possible to split the payment between two people?

    We realize some games have many authors, however because of the logistics in the payment process we cannot automatically split payments between accounts at this time.

  • Do I get paid per click or paid per view of the game?

    We don't disclose exactly what actions cause revenue in which advertisements, but for the most part we're serving CPM ads which pay out some amount per thousand impressions. On your dashboard we display the average effective CPM (eCPM) that you're currently earning for each game, which can fluctuate throughout the day based on your traffic and our ad inventory.

• Ad Units

  • What are your ad sizes?

    MochiAds come in three sizes: 500x350, 336x280, and 300x250 and are available as static, rich media and video units. The minimum dimensions for a game are 300x300 to ensure that the ads can fit the game window. Pre-game, inter-level and peel away ads will accept all sizes, but click away ads are limited to the 300x250 size. Additional ad sizes and types will be mixed into our inventory in the future.

  • What happens when someone clicks on an ad?

    We want to ensure the best possible experience for someone playing your game. When someone clicks your ad in the game, a new window pops up with the advertiser's site. In the original window where they are playing your game, your game is paused and they merely have to go back and click to resume their game. That way, they don't miss anything important! See examples of games with MochiAds installed here.

  • How often can an ad be shown?

    There is a frequency cap on advertisements. You can't show your ad more often than once every five minutes during a game play. If you try and show the ad more often then it will just be skipped until that five minutes has passed.

  • Where do ads show?

    Developers have the flexibility to choose where they want to show ads. We have four types of ads: pre-game ads that show while the game is loading, inter-level ads shown during any natural break in gameplay, click away ads that can be integrated into the game menu, and peel away ads which show in the high score leaderboards. The only limitation we set is a frequency cap which does not allow inter-level ads to be shown more than once every five minutes; if you try and show the ad more often, it will just be skipped until that five minutes has passed. See examples of games with MochiAds installed here.

• Referral Program

  • What is the referral program?

    The referral program allows any MochiAd user to get credit for the people referred to MochiAds. Just send your referral link to anyone you're recommending to MochiAds and once they earn their first $100 we'll pay you an extra $20 bonus! In addition, any sign-ups resulting from a user clicking the Powered by MochiAds link in your game will also be counted as a referral.

  • How do I refer people to MochiAds?

    To refer people to MochiAds just copy your referral link and send it to anyone you want to refer. It's just a web link, so you can use it on your site, forums, email, instant message, etc. To get the referral code just visit the referrals section of your account. In addition, any sign-ups resulting from a user clicking the Powered by MochiAds link in your game will also be counted as a referral.

  • When do I get paid for people I refer?

    When the person you referred makes their first $100, your account gets a $20 bonus. You'll receive that payment on your normal payment schedule.